Plus, at any other point in the video, a small icon appears when they hover over the video playing on the desktop or when the player controls are displaying on mobile. The cards will appear first to viewers as a small teaser for a few seconds, which viewers can then click to access the card directly. To use the cards, creators can provide a destination URL from a list of eligible sites, and, depending on the card type, can customize the image, title and call-to-action text.
These cards are applied on a per-video basis will work on both desktop and mobile, says YouTube. YouTube points to several examples of these, including videos demonstrating Merchandise, Fundraising, Video, Playlist, Associated Website and Fan Funding cards. Today, there are six different card types being made available, which are accessible from the new “Cards” tab in the Video Editor. These small, rectangular-shaped cards appear to the right of the video, and can be accessed with just a click. However, as the name implies, these new annotations have more of card-style user interface – something Google has popularized across its products, including on services like Google+ or Google Now. But today, YouTube says it’s rolling out a new product called “Cards,” which will eventually replace the annotations product with a new interface that’s designed to work across screens, including mobile.Ĭards are described as “an evolution of annotations,” the company explains, noting that they’ll continue to serve the same purpose of the earlier product – that is, offering viewers more information, or connecting them to related content, for example. For years, YouTube has offered annotations as a way for video creators to add clickable text overlays to their videos as a way to boost engagement with viewers, provide more information, or help in navigation.
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