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GOOGLE RICH SNIPPETS TESTING TOOL CODE

Manually creating Schema markupĬreating the markup manually can be time-consuming and may result in errors.īut if you prefer to do it yourself, Google has a Structured Data Codelab.

It can be loaded asynchronously and doesn’t impact web performance,īefore implementing it, keep in mind that it’s case sensitive, so follow the casing in the documentation.

GOOGLE RICH SNIPPETS TESTING TOOL CODE

It does not impact the HTML code that is already on the page,.There are many benefits of choosing JSON-LD for your structured data : Here is a sample to give you an idea of how it’s structured: When asked about potential benefits of including properties that are mentioned in Schema’s documentation and not in Google’s rich result requirements, John Mueller said: You can include them all to make your content more machine-readable, but for rich results, focus on correctly marking up the ones mentioned in the Google documentation. Here is what we see after looking at Product :Īs you can see, Schema’s documentation shows a lot more properties than Google’s. Properties can all be found in tables like this on each rich result’s page:Ĭheck the Schema documentation to learn what type of input and expected information you need to include. īut you should also include recommended properties that will provide even more valuable details to users. The Search Gallery listing for each rich result type will show which Schema types and properties are required. You should also go through Google’s general structured data guidelines.

They concern technical guidelines, content requirements, and other tips for maximizing your chances for rich results. Make sure you read them thoroughly before you begin the implementation process. Check the guidelines for each rich result typeĪfter navigating to each rich result type in the Google Search Gallery, you will find all the guidelines and requirements that you need to follow. Make sure that you understand the difference between them. There are two common search features: rich results and featured snippets.

Q&As show a question and a selection of answers for it.

Videos show a playable video with detailed information.

Recipes can include details about calories, cooking time, and ratings.

They include added details about the page and its content, visual or interactive features, or elements that increase the space that pages take up in SERPs. The possible enhancements differ across various types of rich results. Others will apply to more specific content: Some rich result types are less specific and can apply to more types of sites, such as: Įach type shows how your content will be enhanced if you get one of these rich results: It can help you see what options are available and what will work for your type of content.

To see them all, browse the Google Search Gallery. There are numerous types of rich results. Validate and test your page’s ability to get rich results,Ĩ Wrapping up Choose the right type of rich results.Create Schema markup that will make your page eligible for rich results,.Choose the right type of rich results to aim for,.I will guide you through the necessary steps to maximize your chances of getting rich results. The standard vocabulary used for this is Schema. Structured data is markup created to help search engines understand and classify site content. To make a page eligible for rich results, you need to implement structured data. – can drive more targeted traffic to your site. Having rich results comes with many benefits. An example of a rich result could be an average rating and cooking time for a recipe that users see directly in search results. What are rich results? Rich results are enhanced search results that contain additional visual or textual details about the pages.